Westfield Stratford beyond Bridge LO3 So according to the Guardian's @owen_g

London 2012 announce Westfield as 44th sponsor in a £10m tier 3 deal

The Pudding Mill White Elephant just won't lie down. CoeLtd is still hoping to bring the 2017 IAAF World Athletics Championships to London. But it all depends on there being an available stadium. After all it's hard to hold an Athletics Championships without one. LoCoe has his own IAAF ambitions with the next milestone in 2015 when he hopes to succeed to the top job. The loss of a stadium could prove terminal to those ambitions.

from Corporate Watch

Official prestige tickets for the 2012 Olympics, which include food and drink, are going to be some of the most expensive in the history of sport, at £4,500 per person.

These tickets cannot be sold as single tickets, but only in blocks of ten. In addition, conditions of purchase will mean that an individual or company buying hospitality tickets for the opening or closing ceremonies of the Games will have to pay a minimum of £270,000, because seats for other events much also be bought at the same time. The only sports tickets to ever be more expensive were those for the 2011 Super Bowl in Texas at £5,545 each. However, once tax is added, the Olympics tickets become £5,400, so together with the ‘minimum buy’ requirements the tickets are not far off the most expensive sports tickets in history.

Podium Conference 2011: Copyright ©2011 sytaffel

GLA Budget and Performance Committee

The Finances of the Olympic Legacy
Part1: Olympic Park transfer and continuing liabilities
October 2010

A futile attempt to cut through the murk of the 2012 legacy financing and accountability. As one might expect, it's going to cost an awful lot of money on top of what's already been spent, no-one knows how much, when any benefits might be delivered, what they will be exactly or who will be accountable. Plus ca change.

Cheap tickets for kids from the host boroughs? You betcha!
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Alternatively, in the words of Greenwich's 'Great Leader':

Greenwich Council has accused LOCOG of making “secret deals” to price out thousands of youngsters from the host boroughs from watching the sports.

In 2005, when London won the 2012 Olympics, Seb Coe of Locog Ltd wrote "The London 2012 Games will provide a unique opportunity for businesses of all shapes and sizes across the UK, providing essential goods and services for this historic event." Unsurprisingly, as with most Olympic promises, the reality has turned out to be somewhat different.

Olympic Games Impact Study: Final Report Dec 2005

Produced by Price Waterhouse Coopers for the DCMS to assess the likely national, regional and local impacts of hosting the Olympics in London.