Sponsors
Coca Cola Olympic Song
Article | 2012 Arts & Culture | Beijing 2008 | Sponsors
Don't laugh, they're already measuring up Trafalgar Square and writing the lyrics.
Submitted by Charles Batsworth on Thu, 02/10/2008 - 12:21.
Non-Olympic sports lose out on major sponsorship
Article | 2012 Finance | Sponsors
Interest in the Olympics is preventing events such as the Derby and Cowes Week from securing sponsors. It is understood that a number of key sporting events are struggling to find brands to take up sponsorship opportunities.
Submitted by Martin Slavin on Thu, 18/09/2008 - 17:40.
Let the Bejing Olympics of Global Re-branding and Marketing begin!
Article | Beijing 2008 | Displacement | Human Rights | Security | Sponsors | Swimming
Let the Bejing Olympics of Global Re-branding and Marketing begin!
Submitted by Martin Slavin on Wed, 06/08/2008 - 18:50.
That Torch - Symbol of Sleaze
Article | Corruption & Ethics | Sponsors
As the Olympic Torch forces its way around the globe, with a combined army of hundreds of thousands of police and security personnel to ensure that the "message" gets delivered at all costs, the sponsors of this marketing jamboree from hell are trying to put a brave face on it as the torch becomes an emblem of hypocrisy and oppression.
Submitted by Charles Batsworth on Wed, 30/04/2008 - 13:04.
The ongoing and expensive Olympic torch PR disaster
Article | Beijing 2008 | Sponsors
WHEN the Olympic torch touches down in Canberra this morning [23 April 2008], some of those holding their breath about the success of the event include major brands of the world - Coca-Cola, electronics manufacturer Samsung and Olympic newcomer, Chinese computer giant Lenovo. When the three signed to sponsor the 2008 torch relay, they had grand plans of another international celebration leading to the lighting of the cauldron in Beijing's Olympic stadium on August 8.
Submitted by Martin Slavin on Wed, 23/04/2008 - 09:08.
Olympics double whammy for Wales says Plaid Cymru MP Adam Price
Opinion | Funding | Legacy | Sponsors
COMMUNITY projects in the poorest parts of Wales will suffer a double whammy thanks to a decision to divert large amounts of Lottery funding to the London Olympics, a Welsh MP has claimed.
Plaid Cymru MP Adam Price said research by Alliance, the coalfield communities campaign representing local authorities in former mining areas, suggested projects in Wales would lose £107m as a result.
Submitted by Martin Slavin on Mon, 17/12/2007 - 17:27.
LOCOG failing sponsors
There was a stark warning to the organisers of the London Olympics about delivering value for money to their sponsors from sponsorship industry guru Lesa Ukman. Ukman is the Chairman and Co Founder of IEG inc. in the USA, the world’s leading provider of independent sponsorship research and analysis.
Submitted by Martin Slavin on Sun, 02/12/2007 - 16:57.
The New 'commercial' Logo
Article | 2012 Arts & Culture | Coe | Sponsors
If we don't engage young people..then frankly the project is unsustainable
Submitted by Martin Slavin on Wed, 06/06/2007 - 17:11.
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