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The Commercial Games

The Commercial Games - How Commercialism is Overrunning the Beijing 2008 Olympic Games

"The Olympics claim to stand for pure ideals, for sports, culture and education. Unfortunately, the overwhelming cultural influence at the Olympics is now commercial culture; and the overwhelming informational message is: buy, buy, buy."

Comprehensive report produced by Multinational Monitor magazine and Commercial Alert examining the scale of corporate involvement in the most commercialised Olympics to date.


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TheCommercialGames.pdf856.43 KB

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