Games Monitor

It's easy to get the impression the 24/7 ODA 'Construction Hotline' is a red telephone in David Higgins' office, with a crack team of trouble-shooters on standby, and an roomful of researchers ready to search through documents and give you the definitive answer to your technical query.
Not quite - it is operated by marketing consultancy Springboard Marketing, whose job it is to put across the ODA's PR messages. It's someone in a call centre with a database of pro-forma responses. They would prefer this charade was kept hidden - as they say on their website: "As a policy, we do not publish a client list as we prefer our assistance to be discreet and complementary".
It seems they don't realise that in taking on work from the ODA their contract comes under the Freedom of Information Act.

They also organised the Open House tours of the Olympic site - which was milked for all it was worth for propaganda purposes. These hotlines and tours are a cynical way of 'managing' public concern about major construction projects while giving the appearance of being proactive and responsive.

If you are thinking of employing a marketing consultancy to deceive the public and you are worried about them deceiving YOU, be reassured -

'Springboard is different because:
• We care
• We are trustworthy
• We keep our promises
• We will always "go the extra mile"
• We provide a personal service '