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Going for Gold: Globalizing the Olympics, Localizing the Games. J. R. Short

This paper discusses the siting of the Summer Olympic Games at the global, national and local scales. The increasing corporatization of the Games is examined. Their use in city marketing campaigns is evaluated. The increasing competition between cities to host the Games is part of the growing competition between world cities for global spectacles.


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Short Globalizing and Localizing.pdf185.3 KB

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