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Writing About London 2012 - Style Guide

London 2012's Editorial Style Guide

Internal guide for London 2012's media drones.

Completely credible
We tell it like it is. Always credible. Speaking factually, backed up by real information,
genuine substance; avoiding hype and exaggeration. We don’t need to big things up.
This is big enough on its own.

Any comment would be superfluous...

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