The BBC describes the Stadium deal as an "unavoidable marriage". We're left to wonder exactly how much Newham paid for the wedding present?. Coe's concerns weren't for footie of course or he'd have done some research:

"Whisper it quietly, but football fans rarely want to watch football in an Olympic Stadium".

Maybe 'I'm Forever Blowing Bubbles' will take on a new significance?

Update 4/4/2012:
Plans for the retractable seating have been revealed. It could be worse.