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What's WickED?

This story has been updated as it has developed.

What's wicked? What exactly is going on with Hackney WickED? Or with London2012? The HackneyWickED Art Festival has succumbed to the blandishments of the London Olympics. It now includes the OPLC as one of its 'sponsors and partners'.

However, what may be a case of ambush marketing concerns the event being run by Exchange Project Space which London 2012 claims is part of London 2012's BP supported Open Weekend art event Dysarticulate, which is something to do with putting up flags! London 2012 has included the Hackney WickED logo on its site, suggesting a link between them.

On its webpage Exchange Project Space describes its event as 'Education programme. Hackney Wicked Art Festival 2011'. However, a quick search of the Hackney WickED site does not produce any result for this event.

So who is being wicked?

Brand ambushing?: The outstanding question is whether the organisers of Hackney Wicked actually knew London2012 had used their logo?Brand ambushing?: The outstanding question is whether the organisers of Hackney Wicked actually knew London2012 had used their logo?


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