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what's wrong with mcdonalds

It's hard to imagine there won't be a new edition, but meanwhile a trip down memory lane. (Advisory: This was a specialist publication written in 1986 and not intended for distribution on the streets)

Now according to their speil on PR Newswire:

...sponsorship plans for London 2012 that will focus on championing happy, active kids. The new McDonald's Champions of Play for the Olympic Games features five-time U.S. Olympic Swimmer and mom, Dara Torres, as the global ambassador.

McDonald's Champions of Play for the Olympic Games

Building on the success of McDonald's kids' program at the Olympic Games in Beijing and Vancouver, McDonald's Champions of Play for the Olympic Games will bring kids from around the world together for a unique experience in London. The new global program will encourage a balanced approach to nutrition and activity for children.

Participating McDonald's countries will initiate grassroots activities for children ages 6 to 10. Through a local market selection process, up to 200 children and a guardian will travel to London for the 2012 Olympic Games.

"For the first time ever, McDonald's Champions of Play for the Olympic Games will tour and play with athletes at the actual Olympic venues," said Kevin Newell, McDonald's Global Chief Brand Officer. "This will be an unforgettable, inspiring moment for our champions, along with attending the Games, seeing McDonald's Chef demonstrations, taking an exclusive tour of the Olympic Village dining area, visiting London's cultural sites, and making new friends."

International Olympic Committee President Jacques Rogge said, "McDonald's has been a long-time and valued partner of the Olympic Movement. We appreciate McDonald's incredible ability to reach millions of fans with innovative, inspiring programs that connect with the Olympic Spirit. We are working together to promote sport and inspire children around the world to lead balanced, active lifestyles."

As the Daily HeilMail led, "Oh the irony!"

Update:
Amir Khan lashes out in the Torygraph

“It is clearly sending the wrong signal to kids and young people. If we want them to be healthy and educate them to eat healthily, we need to think about approaching them in a different way, especially around sport,” said Khan, who won silver at the Athens Olympics in 2004 and is in Las Vegas preparing for his light welterweight clash with Zab Judah on Saturday.


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